It’s time for a paradigm shift. We believe the purpose of investing is not to get the highest return possible. Instead, it is to achieve your goals with the least amount of risk. Manage risk first and then seek to earn a reasonable return.
Let’s assume from your home to the airport is a 60-minute drive going 75 mph on the freeway. If someone tells you he can get there in 30 minutes, should you hire him? No! Because he will have to drive 150 mph to get there in 30 minutes. While driving 150 mph is technically possible, it greatly increases the risk! Even if the driver arrives safely 8 out of 10 times, would you feel it is too risky?
When it comes to managing investments, many people focus on the return (speed) without considering the risk. Our goal is to have you drive down the freeway at a safe speed that gives you the best chance of reaching your financial destination.
We have a 5-10 minute overview that explains more about our investment approach that we will share with you in our office or via a video call.